Japan · Edo–Meiji (1603–1912)
着物染色
Kimono Senshoku · Kimono Dyes
Natural plant and mineral dyes used in yūzen and shibori kimono techniques.
In Practice
The palette, applied.
Three mock compositions built only from the colors above — a designer’s proof that cultural palettes translate into production surfaces.
Editorial · Poster
Yamabuki Yellow grounds the field while Yamabuki Yellow carries the display voice — a pairing built for titling weight.
Product · Packaging
Yamabuki Yellow takes the front face; Enji Crimson returns as a narrow band — a tested retail hierarchy.
Digital · Interface
Yamabuki Yellow canvas, Ai Indigo type, Yamabuki Yellow call-to-action — WCAG-legible contrast without leaving the palette.
Give your design a meaningful narrative — not just a color, but the reason it belongs.
The colors
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藍色
Ai-iro · Ai Indigo
Fermented Polygonum indigo dye, staple of Japanese textiles for over a millennium.
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臙脂色
Enji-iro · Enji Crimson
Cochineal-derived crimson used in formal furisode sleeves.
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山吹色
Yamabuki-iro · Yamabuki Yellow
Bright yellow from kerria flower, historically associated with gold coins.
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紫
Murasaki · Murasaki Purple
Gromwell-root purple, once restricted to imperial family use.
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薄萌葱
Usumoegi · Usumoegi
Soft green from yomogi mugwort, common in women's summer kimono.