Mexico · 20th century (1907–1954)
Paleta de Frida Kahlo
Paleta de Frida Kahlo · Frida Kahlo Palette
Casa Azul palette drawn from Frida's own diary descriptions of colors she used in painting and dress.
In Practice
The palette, applied.
Three mock compositions built only from the colors above — a designer’s proof that cultural palettes translate into production surfaces.
Editorial · Poster
Amarillo Locura grounds the field while Amarillo Locura carries the display voice — a pairing built for titling weight.
Product · Packaging
Amarillo Locura takes the front face; Morado Azteca returns as a narrow band — a tested retail hierarchy.
Digital · Interface
Amarillo Locura canvas, Casa Azul type, Amarillo Locura call-to-action — WCAG-legible contrast without leaving the palette.
Give your design a meaningful narrative — not just a color, but the reason it belongs.
The colors
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Azul Cobalto
Azul Cobalto · Casa Azul
Cobalt blue coating the walls of her Coyoacán home, which she called the color of distance.
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Rojo Sangre
Rojo Sangre · Rojo Sangre
Blood red which Frida described as the color of the oldest blood.
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Verde Vivo
Verde Vivo · Verde Vivo
Living green she associated with warm good light.
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Amarillo Locura
Amarillo Locura · Amarillo Locura
Yellow Frida called madness, sickness, fear, part of the sun and joy.
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Morado Azteca
Morado Azteca · Morado Azteca
Aztec purple she wrote was the color of old tlapalli blood from prickly pear.